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課程名稱 |
管理經濟學
Managerial Economics |
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開課學期 |
105-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
張晏誠 |
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課號 |
GMBA7001 |
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課程識別碼 |
749EM0110 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三A,B,C(18:25~21:05) |
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上課地點 |
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備註 |
本課程以英語授課。教室：管院玉山廳。與陳坤志合開
限GMBA班學位生
總人數上限：66人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051GMBA7001_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Economics studies how people make choices. |
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課程目標 |
This course is designed to provide a framework for understanding the behaviors of market participants (consumers, producers, competitors, etc.) with whom firms interacts. |
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課程要求 |
The grading of this course will depend on class participation (10%), two homework (12.5%), two cases (12.5%), a term project (15%), and two exams (mid-term and final, 25% each). The cases and term project are group-based. Please form a group of four to five people and email your group member list to the TA by 9/30. For the term project, each group needs to prepare an analysis for an industry of your choice. Each group has to present it and submit the report at the assignment area of the CEIBA website on 1/4. Other details of the homework assignment, cases, and projects will be announced later in the course. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
Textbook:
Pindyck, R. S., and D. L. Rubinfeld, 2013, Microeconomics, 8th ed., Pearson Prentice Hall (華泰 Hwa Tai Publishing)
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參考書目 |
待補 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
10% |
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2. |
Homework and Cases |
25% |
Two homework and two cases. |
3. |
Mid-Term exam |
25% |
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4. |
Term Project |
15% |
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5. |
Final-exam |
25% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/14 |
Ch1-Introduction |
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第2週 |
9/21 |
Ch2-The Basics of Supply and Demand |
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第3週 |
9/28 |
Ch3-Consumer Behavior |
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第4週 |
10/05 |
Ch4-Individual and Market Demand
Ch5-Uncertainty and Consumer Behavior |
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第5週 |
10/12 |
Ch6-Production |
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第6週 |
10/19 |
Ch7-The Cost of Production |
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第7週 |
10/26 |
Ch8-Profit Maximization and Competitive Supply
HW1 Due |
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第8週 |
11/02 |
Ch9-The Analysis of Competitive Markets Case (I) The Aluminum Industry in 1994, Aluminum Smelting in South Africa: To estimate industry supply curve |
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第9週 |
11/09 |
Midterm Exam |
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第10週 |
11/16 |
Ch10-Market Power: Monopoly and Monopsony |
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第11週 |
11/23 |
Ch11-Pricing with Market Power |
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第12週 |
11/30 |
Ch12-Monopolistic Competition and Oligopoly |
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第13週 |
12/07 |
Ch14-Markets for Factor Inputs
Case (II) De Beers Consolidated Mines Ltd. (A): To see how a firm maintain its near-monopoly position
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第14週 |
12/14 |
Ch15-Investment, Time, and Capital Markets |
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第15週 |
12/21 |
Ch17-Markets with Asymmetric Information |
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第16週 |
12/28 |
Ch18-Externalities and Public Goods
HW2 Due |
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第17週 |
1/04 |
Project presentation |
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第18週 |
1/11 |
Final Exam |
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